MillerWhite provided comprehensive analysis by medium to determine the cost effectiveness of a very saturated market. The particular methodology MillerWhite utilized created a common standard of measurement by which all mediums could be compared to one another, i.e comparing web ads to TV to print, to Radio to Outdoor. MillerWhite was able to educate the client on the various media opportunities and strengths and demonstrate which media offered the most cost effective use of their media budget. As a result the Amerimar budget became very streamlined in both their approach to media decision making but also in their budgeting.