Northern Indiana Community Foundation, Inc. (NICF) serves the community foundations of Starke, Fulton and Miami counties in Indiana to maximize investment benefits and provide cost-efficiencies, thus allowing gifts to do more for those counties. MillerWhite Marketing refined NICF’s visual identity and created its tagline through the use of its Unlocking the Power of Your Pledge® formula.

Subsequently, NICF asked MillerWhite to conduct its foundation donor interest survey. MillerWhite’s experience with community foundations has shown that each foundation, through its own efforts, typically is able to identify the top 2% of its target demographic. The real challenge is to target that next 3%, or the top 5% as a whole. The donor interest survey cost-effectively aids in donor recruitment by identifying the interests of potential donors and by building the foundation’s donor prospect list.