Terre Haute Savings Bank (THSB) became a MillerWhite client when they had only one location. The goal for THSB was to increase market share. MillerWhite utilized the THSB media budget as a positioning tool to brand them as the local community partner. Implementing this individualized media strategy for THSB increased asset size, increased their online banking over 300% and increased their number of locations form 1 to 6 over ten years.