Anticipating the entrance of a national, low-cost superstore to their market a SuperValu feasibility study showed that Baesler's Market could anticipate a 35-41% reduction to annual sales. MillerWhite then conducted research to identify Baesler's geographic core market. MillerWhite determined the best marketing strategies to partner which would assist in offsetting this projected loss and cost effectively targeted this audience with his message throughout the year. As a result Baesler's Market kept their media dollars within their budgeted amount for the year and instead of the anticipated 40% loss, realized a 1% annual sales growth.