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Generate Sales? – Start During a Recession
As published in Inside INdiana Business

Many new clients come to us because they want to generate sales, or simply put, “sell more stuff.” They may not phrase it exactly that way, but that is often the goal they have in mind. “Selling stuff” is essential to a company’s bottom line, but in the effort to sell product, clients may overlook the intrinsic value of marketing their brand, which has been shown to produce results that go beyond sales.

 
 
 
 

Positive Results:

College Goal Sunday:
Grassroots Efforts Bring
Increased Attendance and Better Community Outreach

  Dillion Real Estate:
Grows 500% in One Year
Despite Competition with National Brand Names
 

Utilizing grassroots communications and local community outreach, College Goal Sunday was able to expand efforts to reach their target audiences and significantly increase parent and student attendance of their annual financial aid event.

Find out more at:
http://www.collegegoalsunday.org/

Download Article: PDF 188KB

 

A focused marketing plan and a targeted website helped Dillion Real Estate grow its business by 500%, despite facing stiff competition with other real estate companies and franchises with national brand names.

Find out more at:
http://www.dillionpropertypros.com

Download Article: PDF 187KB

 
 
Facts and Figures:
Higher Gas Prices:
What it Means for Marketers
Facts & Figures picture

Gas prices of over $4 per gallon are forcing consumers to make adjustments in their budgeting and spending behavior, while businesses struggle to find ways to compensate for ever increasing costs of manufacturing, shipping and marketing their products and services.

 
 
 
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