Situation:
When Gartland Foundry in Terre Haute celebrated two notable events – its 100th anniversary in business and earning ISO quality recognition – Gartland management planned several events to celebrate, and still wanted to get the word out to the community and the industry about the achievements. They asked for MillerWhite’s help to carry out public relations tactics.

Solution:
After calling local publications to notify them of an approaching open house/anniversary celebration, MillerWhite prepared a press kit to go out to local, state and trade publications. This included a press release, timeline and CD with historical photos, logos and brochures. The press kit was distributed to local media, three publications with statewide distribution and several trade publications. This was followed up with phone calls encouraging the media to utilize the information provided.

Results:
While Gartland was able to carry out many of the tactics related to its anniversary/ISO recognition celebration, MillerWhite helped Gartland achieve its goals utilizing its public relations service line.

Stories about the 100th anniversary appeared in the local media, and the press kit yielded five stories in four separate trade publications. Just a rough estimate of the lineage would show that the client “earned” space that, if it had been paid for at the open ad rates, would have cost easily more than twice the cost of preparing and distributing the press kit. Gartland management received some very nice comments and felt the goals were accomplished for this portion of the anniversary celebration.

<< back to "mwfusion"