Special Year-End Edition |
 |
Employees
are key to integrated marketing pay-off |
|
A recent scholarly research project uncovered a direct
link between a company’s
commitment to an integrated marketing strategy and improved profits. It went
on to suggest that integrated marketing, to be effective, must be embraced by
the company’s employees. Having a tool that can make that happen may have
a big pay-off. |
|
| It’s time to review your media strategy |  |
| Marketers looking to make an impression with audiences these days need to keep in mind the number 13 – the number of hits needed for a brand or product to be burned into a prospect’s long-term memory. Having a public relations program in place and maximizing the media buy can help marketers approach that magic number. | |
Click here for the whole story |
 |
Taking direct marketing interactive |
| Studies have shown that
direct mail is used most often over other media to drive customers to the Internet. VeriSyst not only drives customers to the Internet, it seamlessly connects them to a specific web page or portal without the viewer having to click through. See some ways this can be used to improve your business. |
|
| Click
here for the whole story |
MySpace:
A primer for marketers |
 |
Teens
and twentysomethings are flocking to social network MySpace.com
and others for self-expression, identification and connecting with “friends.” It’s
a phenomenon some marketers have tried to exploit, but proceed
with caution – not only is measuring results difficult, but
if it isn’t handled correctly the effort could backfire. |
|