Just because online marketing is on the rise, it doesn’t mean that direct mail marketing is becoming obsolete. In fact, a study by the U.S. Postal Service reports that mail and the Internet go hand-in-hand as marketing tools, and according to the Cable & Telecommunications Association, 70 percent of American consumers prefer to receive advertisements and promotions by mail.

The USPS study shows that mail is used most often (over other media such as eMail, print and online advertising) by industry leaders to drive consumers to their web sites.  It’s being called mailstream marketing – the direct mailing of marketing materials that lead to other channels – and it works for both B2B (business-to-business) and B2C (business-to-consumer) to optimize customer communications. Postcards, catalogs, brochures, even CDs or DVDs, can be catalysts to drive web site traffic.

But what if you could take mailstream marketing a giant step further, taking your prospect directly to your web site without so much as a click of the mouse? MillerWhite, LLC’s VeriSyst can do just that. For example:

• A hospital recruitment DVD sent to prospective nurses and physicians introduces the hospital and automatically takes viewers to the hospital’s employment web page.
• An economic development video directly links the prospect to the community’s web portal.
• A DVD sent to area residents introduces a new fitness facility and automatically links them to a membership sign-up page.
• A DVD catalog automatically connects customers to a credit card purchase form.
• An internal marketing DVD moves employees to the company’s intranet for training or benefit sign-up purposes.
• A nonprofit’s fundraising video, sent to a prospective donor list, captures donations immediately after it has been viewed.

In each of these cases, the DVD-to-Internet connection happens seamlessly, without the viewer having to click through to reach the site. VeriSyst automatically identifies whether the viewer’s computer or electronic DVD player is connected to the Internet. If a connection is detected, the computer links him or her to the desired web page. VeriSyst also tracks each connection.

Your needs determine the content of the DVD, and MillerWhite can develop, script, videotape, edit, design and produce a presentation package for you, or work with your previously developed video content.

Direct mail in the DVD format is known to generate much higher response rates than traditional direct mail, while at the same time, it can be less costly to produce and mail than printed materials. When imbedded with MillerWhite’s innovative VeriSyst capability this system becomes a clearly superior marketing tool.

If the goal of your 2007 direct mail campaign is to drive prospects to your web site, why leave the result to chance when VeriSyst can take them there seamlessly? For more information about how VeriSyst can benefit your business or organization, call Bill White at 317-472-2875.

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