Main Story:
Getting Real (Benefits) with Multimedia

Major benefits can be realized from marketing products and services through the use of a CD or DVD presentation, which can generate four to six times the response rate of traditional direct mail. With careful planning, videotaping and CD/DVD production can be cost-effective for training purposes, too.
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Integration: Improving the Sales Environment

When EC Labs, Inc., an environmental testing laboratory,was ready to promote itself to a new customer base, it needed some help to support the effort. MillerWhite created printed materials, then developed a web site that mirrored that look and extended the company's reach to new markets.
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Tactics: Company Anniversary Earns Media Attention

Terre Haute Tent and awning used the occasion of its 90th anniversary to establish a stronger presence in the local market and expand its services nationally. MillerWhite sent a press kit to local, regional and trade publications, which earned media space for the company that returned 3.75- to 6.2-times its investment to prepare and send the kit.
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Facts & Figures: Selling to the Over-50 Crowd

 

Figures show that consumers over 50 represent a goldmine for marketers of products from cars to prescription medicines. However, the diversity of this huge group of baby boomers makes reaching them a real challenge. An integrated marketing firm can help your business target members of this group.

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