There is No Magic Blue Pill
for strategic plan success
No matter how well-intentioned you are, there are many reasons why your strategic plan could fail. Even a sound plan requires everyone in your organization to give 100% to be sure it succeeds. And while there is no “magic blue pill” for strategic plan success, MillerWhite, an integrated marketing company, can provide tested formulas to help.
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Internet Use Increases in
Importance for small businesses

Small business owners responding to an Internet use survey said they increased the time they spent gathering information through eMails and eNewsletters by 45% between 2002 and 2003. This and other revealing statistics about how small business owners use the Internet can suggest ways that your business can improve its Internet presence.
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A year with the cAN-SPAM Act;
Where do you stand?
Major efforts to enforce the year-old CAN-SPAM Act are finally under way. The act regulates any entity that sends “commercial” eMail, so pretty much every business needs to know the provisions of the act and what it can mean if it
is violated. In this article, legal experts at Bingham McHale review the act for us.
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paper prices, availability may shred plans for a big print job

Paper availability is down and prices are up, circumstances that businesses anticipating major print jobs in 2005 must take into account. Get the facts, so you can better negotiate with your printer or plan to reach your audience through alternative media.
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top ten marketing losers provide branding lessons for business
In the era of the Top Ten List, one company went to the trouble of reviewing the top ten marketing brand losers of 2004. From Krispy Kreme right on up to the Number 1 brand blunderer, these companies reveal some brand traps your company would do well to avoid.
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