There
is No Magic Blue Pill
for strategic plan success
No matter how well-intentioned
you are, there are many reasons why your strategic plan could fail.
Even a sound plan requires everyone in your organization to give 100%
to be sure it succeeds. And while there is no “magic blue pill” for
strategic plan success, MillerWhite, an integrated marketing company,
can provide tested formulas to help.
Internet Use Increases in
Importance for
small businesses
Small business owners
responding to an Internet use survey said they increased the time they
spent gathering information through eMails and eNewsletters by 45% between
2002 and 2003. This and other revealing statistics about how small business
owners use the Internet can suggest ways that your business can improve
its Internet presence.
Major efforts to enforce
the year-old CAN-SPAM Act are finally under way. The act regulates any
entity that sends “commercial” eMail,
so pretty much every business needs to know the provisions of the act
and what it can mean if it
is violated. In this article, legal experts
at Bingham McHale review the act for us.
paper prices, availability may
shred
plans
for a big print job
Paper availability is
down and prices are up, circumstances that businesses anticipating major
print jobs in 2005 must take into account. Get the facts, so you can
better negotiate with your printer or plan to reach your audience through
alternative media.
top
ten marketing losers provide branding lessons for business
In the era of the Top
Ten List, one company went to the trouble of reviewing the top ten marketing
brand losers of 2004. From Krispy Kreme right on up to the Number 1
brand blunderer, these companies reveal some brand traps your company
would do well to avoid.