There is no magic blue pill for strategic Plan success
 
 

Recently, Ed Lahue had an article in the insideEdge, the eNewsletter of Inside Indiana Business, in which he listed the top five reasons why most strategic plans fail. In the article, Lahue,
a business consultant, theorized that strategic plans fail because:

  1. They are too internally focused (not enough information about the market and customers);
  2. They are too heavy on vision and too light on strategy (too blue-sky, not practical enough);
  3. They are too light on objective analysis (assumptions are not fact-based);
  4. They are too complex (too many goals working against each other); and
  5. They have too few resources (lack of funds to carry out the plan).

There may be other reasons Lahue missed, but the truth is there is no “magic blue pill” to success. It takes hard work and intensive planning to develop unique strategies for your company. MillerWhite, LLC offers its clients formulas to help avoid these pitfalls to plan success.

One of these, MW Fusion , allows us to help our clients focus on strategy through discovery and research, and then to determine the appropriate marketing strategy and tactics.

  • By asking questions about the client’s industry, market and customers, we avoid pitfall
#1 (too internally focused).
  • To avoid pitfall #2 (too heavy on vision and too light on strategy), we use the Unlocking the Power of Your Pledge formula to develop a company and product pledge and tagline that are active and are supported by the implementation of tactics.
  • By insisting on fact-based answers to an extensive list of discovery questions, we avoid pitfall #3 (too light on objective analysis).
  • We carefully develop tactics that work together to achieve specific objectives, clearly designating which communications channels are involved and who is to implement them, avoiding pitfall #4 (a plan that is too complex).
  • To avoid pitfall #5 (too few resources), we recommend which tactics MW can help the client implement through our firm’s resources and which the client can implement in-house, allowing for results vs. cost measurement.

Applying the MW Fusion formula results in a complete integrated marketing plan addressing all the marketing aspects of your company with fact-driven goals, objectives, strategies and tactics for success.

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