| Main
Story: Advertising in tough economic times |
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Historical evidence supports the theory that an economic downturn is probably the worst time for a business to cut advertising spending. Successful businesses have found that building brand equity works best as a sustained effort over time – whether times are good or bad. Check out some of the studies and see why it’s a good idea to maintain your advertising during a recession. |
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here for the whole story |
| Integration: |
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| Many companies seek to increase their brand equity, market share and profit by collaborating with others to create new products and services or sponsor events. Through partner integration in the co-sponsorship of a community event, MillerWhite helped several clients take advantage of “branding by association,” strategically leveraging brand equity for all parties. |  |
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here for the whole story |
Tactics:
Strategic plan helps rescue merger |
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After
an errant newspaper story placed a corporate merger between two
well-known and respected businesses in jeopardy, JM Capital requested
public relations services and crisis communications counsel from
MillerWhite. In an award-winning effort, a strategic communication
plan and media training helped to turn the situation to the positive,
and the merger was a success. |
| Facts and Figures: |
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| After spending $1 million to create an “unforgettable” 30-second television commercial and $2.5 million to run it during the second most-watched television program of all time – Super Bowl XL – marketers need to know that someone out there remembers their products. Take our Super Bowl Commercial Recollection Test and see how many advertised products you recall. |  |
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here for the whole story |
