Main Story:
Evaluating mobile marketing for your business

Coming soon to a cell phone near you – mobile marketing! As they have with the Internet, brand marketers hope to cash in on advertising that reaches consumers on “the third screen,” their cell phones. Get familiar with this developing strategy and see when your business might be ready to venture in.
 
 
 
 

Positive Results:
Public relations strategy
supports new product roll-out		   Television spots create realistic portrayal and persuasive message
 
Clabber Girl used a public relations strategy
to introduce its new baking mix in several
target markets. Teresa Schaffer tells us that
articles appearing in trade publications and
newspapers yielded a 10 to 1 return on
investment. 

Find out more at:
http://www.clabbergirl.com/

  

Greg Ferency speaks to the seriousness
of the methamphetamine epidemic in Vigo
County and how three dramatic television
spots combined with the county’s drug
task force have had an impact on the
problem.

Find out more at:
http://www.usemethloseitall.org/
 
 
 
Facts and Figures:
Memories of the Super Bowl XLI ads

If you watch the Super Bowl just for the commercials, you may have come away from Super Bowl XLI disappointed. The prevailing opinion seems to be that the soggy battle between the Colts and Bears was the better show. So how memorable was this year’s crop of commercials? Take our test and see.
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