mwfusion | Jan/Feb/Mar 2008 | Vol. 6

	Main Story:
	What’s in a Marketing Firm Name? As published in Inside INdiana Business
	In comparing notes with a lot of my clients, I’ve learned that marketing firms come in many guises. There are no strict industry standards, so where marketing company names are concerned, it’s a kind of free-for-all. One company may do primarily advertising or public relations. Another may design web sites. To expand its public perception and client base, a firm may throw marketing into its name.
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Positive Results:
Baesler’s: Independent Shows Sales Increase against Mega-Competitor; Keeps Marketing Budget in Line		Increased Community Visibility Yields Increased Assets and Accounts for Local Bank

With an integrated plan that included interactive media, PR & cautious control of its media budget, Baesler’s was able to increase sales by 1% against a projected 35-41% loss when the new Wal-Mart opened in the area. Find out more at: http://www.baeslers.com Download Article: PDF 184KB		Terre Haute Savings Bank supported its image as a community bank with print, television and radio advertising, realizing an increase in assets and accounts, as well as a 300% jump in online banking. Find out more at: http://www.thsb.com Download Article: PDF 187KB

Facts and Figures:
This Year’s Super Bowl Ads: Super-recallable or Super-forgettable?
Nobody’s perfect — not Tom Brady, and apparently not most of the advertisers who sunk $2.7 million per 30-second spot into last month's Super Bowl XLII advertising.
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