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Main Story: |
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| Whether you're buying your media on a shoestring or have a Nike-sized budget, a media planner, often employed by an integrated marketing firm, can help you with the research, planning, contacts and expertise to get the most for your media dollar. | ||
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Integration |
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| Brand identity is much more than just a logo, but that's a good place to start, especially when your organization, be it profit or non-profit, needs to create a recognizable presence in the community. The Terre Haute Children's Museum looked to MillerWhite to create, and then implement, its new brand identity. | ||
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| Tactics: Jingle sings bank's praises in the community | |
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One way Terre Haute
Savings Bank chose to promote its community-oriented approach to marketing
was with a new jingle. With flexibility in mind, MillerWhite helped
to develop a jingle that was memorable and cost-effective.Click
here for the whole story |
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Facts and Figures: |
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| Reaching potential customers with your message at times and places where it can do the most good is an important principle of marketing. These days, with drive times increasing, a good time and place seems to be in their cars, traveling to and from work. And radio and outdoor are just the media to put you there. | ||
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