Main Story:
“Common” culture the cure
for the business-cycle blues
When business starts to fall off, many companies expend too much effort playing the blame game. A more productive route to business success can be adopting an integrated marketing plan that develops a common culture and unites every department with common goals, objectives and tactics for lasting change.
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Integration:
Union Hospital leads community effort
to “Clear the Air”

When Union Hospital took the community lead and banned smoking from its buildings and grounds, it mounted an integrated effort to meet the challenge of not only implementing a decision that for some was very unpopular, but also creating public awareness of a community-wide smoke-free initiative.
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Tactics:
Bank supports community
with sports awards banquet
Terre Haute Savings Bank took on a major project when it established the Wabash Valley All Sports Team to honor area male and female high school senior athletes. MillerWhite, LLC went into action to assist the bank with the details to make sure the awards banquet went off without
a hitch.
 
 

Facts and Figures:
Indiana a national leader –
in time wasted at work!
Everyone expects people to waste time while they’re at work. But a recent AOL and Salary.com survey found that people waste more time than anyone suspected, and that Indiana employees are near to top of the list. Find out what employees do when they are supposed to be working.
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