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Main Story: COPA can maximize corporate giving: Money best spent |
| Companies concerned
with the well being of the larger communities where they do business
often feel compelled to respond to major tragedies and the ongoing needs of not-for-profit agencies. Many make corporate giving a part of their integrated marketing effort. Check out some of the ways an integrated marketing firm can help your business maximize its corporate giving. |
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 Click
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| Integration: |
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| Dorsett Mitsubishi
wanted to develop a new tagline that would pull together the dealership’s two revenue streams – automotive sales and service sales – into one active statement. It accomplished this by using MillerWhite LLC’s proprietary protected formula, Unlocking the Power of Your Pledge®. The resulting tagline, “Drive It Home With Dorsett,” gives the dealership a consistent thread to which all elements of its marketing can respond. |
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here for the whole story |
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Tactics: Multi-purpose DVD sells new Cinergy division capabilities For Cinergy CORP, combining three affiliate divisions into Cinergy Solutions meant redesigning marketing materials, communicating to its customers, developing a new web site and strengthening sales tools. To help unite and educate the three sales forces and cross-market the three services, Cinergy worked with Miller White LLC to produce 11 video segments that highlights successful projects of the three divisions and serves as a convincing overview of its capabilities. Click
here for the whole story |
| Facts and Figures: |
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| Advertising and marketing companies are watching two trends that may open up possibilities for reaching new and expanded audiences. One is the growing use of cell phone text messaging as an advertising medium. The second is the potential teaming up of satellite radio with an MP3 player format. Either one could have a major impact on the marketing strategies of many companies. | |
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