|
|
Main
Story: Integrated marketing – from theory to fact |
 |
Integrated
marketing is no longer a theory. It's a fact that this accepted marketing
practice is getting results. Even respected communications schools
have integrated marketing programs, and aspects of integrated marketing
have been the subject of research by such respected institutions
as Northwestern University. |
| Integration: |
 |
| An evolving office equipment company, HPS Office Systems, asked MillerWhite to help implement its emerging identity as a business solutions company. An integrated communications campaign reached out to clients and potential clients through TV spots, direct mail, radio and more. | |
 Click
here for the whole story |
|
|
Tactics:
PR plan cost-effectively introduces new product |
 |
When
Clabber Girl Corporation took its new peanut-free baking mix on the
road to several test markets, it asked MillerWhite to create a public
relations campaign that would cost-effectively pave the way for the
product’s introduction. The value of the resulting PR far outweighed
the cost.
|
| Facts
and Figures: |
|
| There are a million factors that influence how people use their spendable dollars – age…gender…income…family status…location…health – and somewhere out there a demographer is taking measurements to help businesses decide how to reach each one. Here are just a few of their statistics. |  |
| Click
here for the whole story |
