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Main
Story: Will your brand be a leader in 2087? |
| Branding is not a new
concept. Some brands have been around for a lifetime and are still
going strong. To keep your brand alive, you need results-driven research
and planning, tied to reliable and unique marketing strategies and
creative implementation. An integrated marketing company like MillerWhite,
LLC can get you started on the road to brand stability. |
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 Click
here for the whole story |
| Integration: |
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| With a major super store
set for development about five minutes from Baesler’s Market,
Terre Haute’s oldest local food retailer is preparing to fight
the challenge with expanded facilities and services and a bright, new marketing campaign that reminds shoppers, “Life is Short. Eat Good Food.” |
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| Click
here for the whole story |
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Tactics: Ad series gives a local face to Pfizer corporate brand The typical ad run by the Pfizer plant in local publications was a corporate logo and not much more, representing a lost opportunity to tell a very important story of community involvement and employment benefits. Creating a series of community awareness ads with a professional look and corporate-approved copy gives the facility the flexibility to make the most of community branding opportunities. Click
here for the whole story |
| Facts and Figures: |
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| Advertisers are looking
for ways to cope with new on-demand media technologies that limit the viewer’s exposure to commercials. While some technologies allow viewers and listeners to circumvent the messages many businesses rely on to sell their products, other technologies provide new ways to reach potential customers. |
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| Click
here for the whole story |
