Main Story:
Innovation seamlessly brings your
audience to your web site
DVDs are an increasingly valuable method of communicating information, making a sales pitch or providing instructions to your audience. When combined with an innovative, interactive system that seamlessly connects the viewer with your web site, your company can benefit from a whole new way of doing business.
 
 
 
Integration:
New business gets noticed
with integrated branding
In opening Dillion Real Estate The Property Pros, Kim Dillion was not only introducing a new company to the community but a whole new realty concept, the buyer-only agent. She needed a strong branding statement to get her new venture recognized in a market crowded with realtors and “For Sale” signs.
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Tactics:
Small packages yield
big recruiting results
Union Hospital's Family Medicine Residency wanted to attract more local students who might be likely to stay in the area to practice medicine, but the program had to stand out among the normal flood of brochures. The solution was a series of intriguing direct mail packages that led med students directly to the program's web site.
 
 
 
Facts and Figures:
Internet taking bigger bite out
of marketing budgets
With spending for non-traditional media making inroads on spending for more traditional forms like radio and TV advertising, outdoor boards and print ads, many businesses are re-evaluating whether or not their media mix is reaching their target audience. Get the facts on this trend and how your business might be due for a change.
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