Long a standard for Internet design, the three-click rule says if people can’t find what they want within three clicks of landing on your site, they will become frustrated and give up.  But is there any evidence that the three-click rule controls against “mouse rage” by actually making navigation easier?

In marketing to other businesses, companies are still depending heavily on telemarketing and tradeshows, and they’re getting assistance from online marketing and that old stand-by, direct mail.