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Main Story: The media is ready to report the news- are you prepared to be the news? |
| When you’re in business, there’s danger lurking around every corner – an uncertain economy, fickle consumers, tricky competitors – so many eventualities to plan for that you can overlook one of the most important– the media. An unsuspecting business might go the way of Roselyn Bakeries. To guard against a similar disaster, prepare to engage the media in a positive way, with the help of a media training program. | |
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| Integration: |
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| Law enforcement agencies in the Midwest are locked in a struggle against a powerful enemy – methamphetamine. Even as SWAT teams are busting meth labs and jailing the cookers and users, more and more people are experimenting with and becoming addicted to the dangerous substance. Taking a new tact, the Vigo County Drug Task Force sought to market the dangers of the drug to reach people before they were tempted to try it. | |
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Tactics: Using Flash to help build your brand Many companies have found that Macromedia Flash is a tool that improves their web site by adding personality and pizzazz and making the site easier to navigate, more memorable and more interactive. See some examples of Flash at work, as it helps to highlight products and build company brands. Click
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| Facts and Figures: |
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| Every 7.7 seconds someone in the United States turns 50. Marketers can’t afford to ignore this huge potential, yet many people still think the older audience isn’t online. In actuality, the over-50 age group is 30% more likely to make purchases online than younger groups, and they have the wealth to make those purchases count. | |
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