Main Story:
Making a Positive Connection with Your Publics

More than just sending out press releases, public relations as a marketing channel can help a business make positive connections with its many publics, but it takes time and specialized knowledge to make the effort a success.
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Integration: Boosting Sales Through Integrated Marketing

See how, with help from integrated marketing, Honey Creek Mall's web site became the focus of the effort to maintain phenomenal market dominance, aggressively grow sales and continue to make gains even while national sales figures are declining.
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Tactics: Chamber Makes Progress with e-Newsletter

The Greater Terre Haute Chamber of Commerce found that an attractive and functional e-newsletter can replace mailing of information to members and other audiences for a savings in staff time and postage costs.
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Facts & Figures:
An Expanding TV Market Offers
Many Options for Your Ad $$$

Broadcast, cable and satellite each offer advantages to the advertiser with dollars to spend on TV. But choosing which outlet is right for your business goals can mean big headaches if you try to navigate all the options alone.
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