Main Story:
Connecting the dots- Research formula creates picture of client's
market, threats and opportunities
All companies, large
or small, can benefit from research to recognize their strengths,
weaknesses, threats and opportunities. MillerWhite's formula-driven
research can develop answers on a real-time basis and help your company
assess its position in the marketplace.
Integration: Baesler's Market rolls out Pump Perks
program with integrated campaign
Whether you're rolling
out a new product, a new customer program or a whole new brand identity,
integrated marketing can help you grab the attention of your potential
customers. With billboards, television commercials and signage, Baesler's
Market cost-efficiently brought its new Pump Perks program to its
customers.
Tactics: Web site can contribute to fundraising
success for United Way of the Wabash Valley
Years of successful annual campaigns for United Way of the Wabash
Valley have made it possible for the organization to benefit the entire
community year after year. Looking to bolster its fundraising efforts
and offer many other benefits to not-for-profit agencies, UWWV asked
MillerWhite to create a multi-functional interactive web site.
Facts and Figures: Web surfers learn that multi-word
searches yield more specific information, save browsing time
Chances are, like the
majority of web surfers today, you've learned that your results will
improve if you use multi-word phrases rather than just one or two
words. For marketers that means making sure key words really work,
and an integrated marketing company can suggest improvements through
a competitive analysis.