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Main
Story: It pays to keep your customer satisfied! |
| What does a company have to do to lose customers? Absolutely nothing! Inattention can cause your business to lose one of its most important assets – loyal customers – and we all know it costs more to lure a new customer than it does to keep an existing one. Read on for some ways to improve your customer retention. | |
 Click
here for the whole story |
| Integration: |
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| Fired up to promote downtown revitalization and raise awareness of its new Bake Shop and Museum, Clabber Girl Company hosted the Brickyard Barbeque Fest. For help with the hundreds of details necessary to make the first-time street fair a reality, Clabber Girl partnered with MillerWhite LLC. | |
| Click
here for the whole story |
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Tactics:
Pledge formula unlocks library’s potential |
To
stay viable, the traditional public library is finding it necessary
to update not only its programs and services, but also its very
image. The Plainfield-Guilford Township Library is making changes
that will help it actively compete for the attention of customers
and continue to be of benefit to the community it serves. |
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| Facts and Figures: |
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| National advertising expenditures overall were up 4.5 percent in the first half of 2005, with cable TV leading the way. Local advertisers need to study the success of the various media, comparing the advantages and disadvantages of each, to arrive at the most effective mix of reach and frequency. | |
| Click
here for the whole story |
