Main Story:
Tracking tactics: Integrating measurement
of results
In today’s complex marketing environment, it’s not enough to just “advertise.” To generate quality leads and make sales you need a solid integrated marketing plan plus a way to track success and integrate tracking to assure maximum impact.
 
 
 
 

Integration:

  
Tactics:
Dorsett Mitsubishi: 16% Gain
in Market Share
  
Carmel Clay Parks: Improved Culture Equals Increased Media Coverage
 

Dorsett Mitsubishi was fighting a battle of
name recognition not only for its new
dealership but for the brand as well. Brian
Dorsett tells how in just five years, integrated
marketing and a new company pledge have
helped Dorsett increase market share and
retain customers.

Find out more at:
www.driveithome.com

Download Article: PDF 220KB

  

The success of Carmel Clay Parks and Recreation’s new $55 million recreation facility depends on raising its visibility in the community. Lindsay Dudeck explains that a new pledge/tag line and web site are generating enthusiasm for CCPR both internally and externally.

Find out more at:
www.carmelclayparks.com

Download Article: PDF 128KB
 
 
 
Facts and Figures:
Dollars and sense: Tapping the
"mature market"
Some things do improve with age, and that seems to include the buying power of the Baby Boom generation. Statistics show that today’s “mature market” has become an increasingly attractive business segment and a savvy one, deserving of marketers’ attention.
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