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Branding: A "Cultural"
Investment in Your Company |
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Branding is one of those words that has become a marketing sound bite. Everybody talks about it, but not many actually understand how deeply branding needs to penetrate your organization. Branding – building and managing your company’s or your product’s brand – can affect everything from employee recruitment to your bottom line. |
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Positive Results: |
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| Dorsett Mitsubishi: Dealership Cuts Media Budget in Half, Increases
New Car Sales 35-40% |
Honey Creek Mall:
Increased Sales-per-square-foot |
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With a integrated plan consisting of customer and prospect surveys, interactive media, PR and media budget optimization, Dorsett has achieved higher sales while putting fewer dollars into advertising. Find out more at:
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Several revenue-generating initiatives for Honey Creek Mall produced additional income for the marketing budget and resulted in an increase in per-square-foot sales for the mall overall. Find out more at:
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Article: | Facts and Figures: | |
| For-Profits or Nonprofits Don't Have to Look Far for Best Prospects |  |
Why is it that businesses
spend 80% of their marketing dollars going after new customers and
clients when it is much more profitable to cultivate and maintain
the customer relationships they already have? |
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