 Main Story: Creating a Marketing
Plan
Marketing is more than just advertising. Effective marketing is built on your business goals and takes into account many factors. See how a marketing plan, based on facts about your company, your competition, your customers and the economic environment, can give you a picture of where your company is headed and how it will get there. |
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| Integration: Lighthearted Campaign Gets Serious Results | ||
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 When Ivy Tech´s Corporate and Community Services partnered with ACT (the college testing people) to offer thousands of computer-delivered courses, they were anxious to get the word out. MillerWhite implemented radio, outdoor and direct mail tactics and Ivy Tech implemented e-mail and public relations tactics. The result was students lining up to study on-line. |
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| Tactics: Telling Sony's Story in a Big Way | |
 To
relate the impressive chronology of Sony DADC´s first 20 years of innovation in the CD and DVD industry, MillerWhite created an impressively large display for the company´s Open House. Visitors were as impressed by the indoor billboard as they were by the impact of the Sony´s
leadership in the industry. |
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