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MillerWhite,
LLC signs total integration client, Sony Disc Manufacturing
March 15, 2003
MillerWhite, LLC has begun providing total integration
services to Sony Disc Manufacturing (SDM). MillerWhite signed
SDM to utilize the firm's four service lines of marketing/research,
advertising, public relations and new media, said Bill White,
a partner in MillerWhite.
Shelley Klingerman of SDM, the world's largest producer of pre-recorded optical
discs, said, "SDM chose MillerWhite to work with our music, entertainment and
software services business units because we were impressed with their ability
to do strategic planning and integrated marketing."
As the first major project for SDM, MillerWhite designed and produced a 24-foot
by 8-foot display of the Sony Disc Manufacturing timeline, which will be used
during the company's celebration of its 20th anniversary. In the next few months,
MW will be finalizing an integrated marketing plan to be implemented by the
service lines.
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