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MillerWhite,
LLC signs a new total integration client, Terre Haute Tent
and Awning
September 30, 2003
MillerWhite, LLC has begun providing total integration
services to Terre Haute Tent and Awning (THTA). MillerWhite signed
THTA to utilize the firm's four service lines of marketing/research,
advertising, public relations and interactive media, said Bill
White, a partner in MillerWhite.
Terre Haute Tent and Awning has the capability to provide special-order tents
and other coverings for commercial and industrial uses and continues to expand
its business with custom fabrication, filtration products, awnings and related
services for private, commercial and industrial clients.
Greg Pretsch of THTA said, "We chose MillerWhite because we were impressed
with their ability to do strategic planning for our future needs while providing
solutions to some of our more immediate marketing challenges."
As the first major project for THTA, MillerWhite created and distributed a
press kit to help publicize the companyķs 90th anniversary being celebrated
this year. The kit included a press release, timeline and CD of historic photos,
as well as an updated logo designed for THTA by MillerWhite. In the next few
weeks, the firm will be finalizing an integrated marketing plan for Terre Haute
Tent and Awning and implementing some of the tactics recommended.
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