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Honey Creek
Mall subject of cover story: Mall's maketing efforts examined
in "Marketing Trends"
February 4, 2004
Honey Creek Mall has landed a spot on the cover
of an international trade publication, "Marketing Trendz." The
magazine for shopping center professionals termed the mall's marketing
efforts, "Honey Creek's bold moves," in its November 2003
issue.
The three-page illustrated article reviewed Honey Creek Mall's shift from traditional
advertising to an Internet-focused marketing strategy with a frequent shoppers'
club and online newsletter and a new brand image and graphic look. These strategies,
the article noted, have contributed to increased sales at the mall that continue
to improve.
Monica Schiller, Honey Creek Mall's marketing director, said mall management
is pleased to be recognized by other professionals in the industry, especially
on an international level. "It shows that the Mall is doing a good job of serving
its customers," Schiller said, "and we're doubly proud because the
recognition speaks well of Terre Haute."
Honey Creek Mall teamed up with its integrated marketing partner, MillerWhite,
to devise strategies that encourage shoppers to come to the region's most popular
shopping venue more often and purchase more.
Bill White, a partner in MillerWhite, said "I'm excited that our client
has received this national press and very pleased that our MW Fusion process,
which was the basis of our efforts with the mall, has once again produced positive
results well above the national average."
"Marketing Trendz" is a newsletter for shopping center marketing directors.
Published monthly in Canada, it offers advice on how to turn demographic trends,
consumer
research and others´ experiences into marketing opportunities.
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