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Hundreds celebrate an old-fashioned Christmas at Clabber Girl Museum event
March 24, 2005

Hundreds of visitors were on hand the Saturday before Christmas to enjoy a new Terre Haute tradition, Country Christmas at the Clabber Girl Museum, Bake Shop and General Store.

The Museum at 9th and Wabash Streets in downtown Terre Haute celebrates the history of one of the oldest brands in America, Clabber Girl Baking Powder, as well as the art of home baking.

Beautiful Christmas decorations and carolers strolling throughout the museum put visitors in the holiday mood. For those with gifts still to buy, the General Store offered unique items, many made in Indiana, and items of interest to the home cook including cookbooks and hard-to-find gourmet products.

The old-fashioned holiday celebration featured photos with Santa for the children and Mrs. Claus reading “The Polar Express” in the train room. Wabash Valley scenic artist Robert Follett held an exclusive one-day signing of his last five prints in the Forrest Sherer holiday card collection.
It was a record-setting day for the Bake Shop, located in the middle of the museum, with visitors buying homemade biscuits, muffins, cookies, brownies and appealing gift baskets, as well as custom-roasted Rex coffee.

MillerWhite LLC handled publicity for the event, which had two goals – to introduce the two-year-old museum to a new audience and to establish
a new Christmas tradition for downtown Terre Haute. Publicity included posters and flyers, radio spots, television interviews, newspaper ads
and VIP invitations.