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MillerWhite receives registration for pledge formula
March 24, 2005
MillerWhite has received notification that the
trademark for its Unlocking the Power of Your Pledge® formula
has been registered.
Unlocking the Power of Your Pledge is a formulated process that
helps a company develop and implement a convincing strategy to
build, position and communicate a product or brand.
Through the
formula, the company answers a series of questions, and the
answers are analyzed to reveal a pledge that defines the
company’s unique selling points and provides a foundation
for brand building. The pledge also serves as a 30-second elevator
speech for employees to help build a common culture for the
company.
It tells potential customers who the company
is or what the product is and what it will do for him or her that
no other
company or
product can do. It is active and states something that customers
believe the company/product will do for them every time they
use it.
MillerWhite’s pledge formula has helped companies
such as Sony DADC, HPS Office Systems, Dorsett Mitsubishi
and Honey Creek
Mall.
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