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MillerWhite-designed brand identity for
Terre Haute chosen for “American
Corporate Identity” book
May 23, 2005
The “Terre Haute: A Level Above” logo
and branding identity have been chosen to appear in “American
Corporate Identity #21.”
Steve Witt, President of the Terre
Haute Economic Development Corporation, and Brian Miller, member
of Terre Haute Tomorrow
and a partner in MillerWhite, LLC, the firm that created the
identity, presented the award certificate to the Terre Haute City
Council
on Thursday, May 12.
American Corporate Identity recognized
the “Terre Haute:
A Level Above” logo for the City of Terre Haute, the
Terre Haute Chamber of Commerce and the Terre Haute Economic
Development
Corporation's complete identity programs.
The branding identity
was created for those Terre Haute entities specifically
involved in economic development efforts as part
of an integrated branding initiative developed through the
cooperative efforts of Terre Haute Tomorrow.
“The new identity program is by far the
best effort of its kind to date to craft a common brand of excellence
for our community.
The creation of the ‘Terre Haute: A Level Above’ branding
identity is a unique and succinct message that has already
been used in a myriad of ways to promote all of the good
things we
have to offer in the greater Terre Haute, Indiana area,” Witt
said.
Graphic design colleges and professionals use
the American Corporate Identity publication as a reference book
of outstanding
identity
and branding solutions. The winning entries were chosen
from among more than 2,500 entries submitted by firms
across the
country
and will appear in the book to be published later this
year.
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