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Baesler’s Market featured in “Progressive
Grocer”: Local independent grocery singled out in national
trade publication
December 5, 2005
SUBJECT: Baesler's News
CONTACT: Bill White, (812) 232-2875
TERRE HAUTE– Baesler’s Market,
one Terre Haute retailer that is doing business at “A
Level Above,” has made the pages of a national grocery
trade publication in a very positive way. A story in the October
21, 2005 issue of “Progressive Grocer” features
the family-owned store, calling it “a study in single-store
success.”
“The magazine’s interest in
our store is indicative of the fact that the number of independent
grocers is dwindling,” said owner Bob Baesler. “I
guess they wanted to tell the story of what one store has done
right to stay in business and even expand.”
The article pictures the outside of the
recently expanded store at 2900 Poplar in Terre Haute and lists
its management team. It reviews the store’s development
from a meat market operated by Bob Baesler’s great-grandfather,
George Baesler, to a competitive supermarket with a reputation
for quality and superior customer service.
In the article, Baesler talks about how
he came to join the family business and about the factors that
have contributed to the store’s success – customer
service, the gasoline business, and the emphasis on “fresh.” Calling
his 160 employees “our greatest asset,” Baesler
also acknowledges the competitive advantage that selling fuel
has given the store.
“The article speaks well of all of
our employees,” Baesler said. “It’s been that
way for 112 years, and it’s still that way. It’s
great that they could get this kind of national recognition.”
To read the full article, go to www.progressivegrocer.com
and enter “Baesler’s” in the Retail Industry
Archives Search at the top right of the site.
“ Progressive Grocer” is a
monthly strategic publication serving upper management nationwide
in the supermarket industry along with all other segments of
the global food business.
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