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Union Hospital recognized for healthcare marketing excellence
June 14, 2010
Union Hospital’s “Now Open” television commercial
has been recognized in Healthcare Marketing Report’s 27th
Annual Healthcare Advertising Awards.
The TV spot was part of the hospital’s introduction of
its new East Expansion, which opened in January and was created
for Union Hospital by MillerWhite Marketing.
The Healthcare Advertising Awards is the oldest, largest and
most widely respected healthcare advertising awards competition.
Its sponsor, Healthcare Marketing Report, is the industry’s
leading publication covering all aspects of healthcare marketing.
Over 4,000 entries were received in this year’s competition.
Judges reviewed the entries for creativity, quality, message
effectiveness, consumer appeal, graphic design and overall impact.
Union Hospital is the largest provider of health services between
Indianapolis and St. Louis and the area’s largest not-for-profit
medical center, providing quality care to all, regardless of
the ability to pay.
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