The following are the
key elements needed for effective communication – an integrated
marketing plan is the tool that provides these elements.
20% AUDIENCE
Researching and correctly identifying your key target audiences
– gatekeeper and/or end user.
20% CONTENT
Promoting the benefits, offers and/or desired outcomes
per target audience, whether it is to educate, sell a product
or simply influence public opinion.
20% OUTLET
Use the correct marketing outlets and/or media mix, whether you
are using print, radio and/or television, or capturing earned
media through these same channels.
20% CREATIVE
The message is the medium – audience, content and outlet drive the
creative, promotion and/or story.
20% MEASUREMENT
ROI is the bottom-line, so measurement/benchmarks are needed such
as increased sales, membership, and/or awareness.
If your marketing efforts are not focused on each
area, you are a perfect candidate for MW Fusion® and an integrated
marketing plan.
|
