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MillerWhite,
LLC signs two new integration accounts
July 11, 2003
CONTACT: Brian Miller/Bill White, (812) 232-2875
MillerWhite is now providing total integration services for Sony Disc
Manufacturing (SDM) and MedPak. Total integration clients are those who
will utilize White, a partner in MillerWhite.
"While SDM is a business-to-business client with markets across North America
and MedPak is a retail client just starting out, both need an integrated marketing
approach and the services that MillerWhite offers," White said.
Shelley Klingerman of SDM, the world's largest producer of pre-recorded
optical discs, said, "SDM chose MillerWhite to work with our music, entertainment
and software services business units because we were impressed with their
ability to not just do strategic planning and integrated marketing, but
the implementation as well."
MillerWhite has completed an integrated marketing plan for SDM that will
be implemented by the service lines over the coming years. MillerWhite
and SDM will review and update the marketing plan annually. MillerWhite's
first project for SDM was to design and produce a 24-foot by 8-foot display
of the SDM timeline, which was used during the company's celebration
of its 20th anniversary.
MedPak, based in Indianapolis, is one of the nation's first retail pharmacies
to pre-package individualized medication dosages for patients. "MillerWhite
is helping us as we start from ground zero to develop the company's pledge
and brand around this life-enhancing product for seniors," John Brady,
founder of MedPak, said. The firm has designed collateral and promotional
materials that will support MedPak's initial pharmacy when it opens soon
in the Fort Wayne area.
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