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Service
offerings, integration best coastal rivals: Indy's MillerWhite
named firm-of-record for HPS Office Systems amid stiff competition
November 10, 2004
SUBJECT: MillerWhite
CONTACT: Bill White, (317) 472-2875
INDIANAPOLIS – MillerWhite, LLC, an integrated marketing firm, has been
named the firm-of-record to handle integrated marketing strategy and
planning for HPS Office Systems, headquartered in Indianapolis, IN.
"HPS will make use of MillerWhite's MW Fusion formula
to develop a customized integrated marketing plan for HPS," said Bill White,
a
MillerWhite partner. "HPS
will then engage MillerWhite's marketing service divisions to implement the tactics
identified in the plan."
Using its MW Fusion process, MillerWhite will provide HPS with an analysis
of its business and of the marketing needs for its products and services.
The Fusion plan will also propose strategies and tactics to market those
products and services.
"HPS management was very careful in selecting a firm to work with. They realized
they needed more than just and advertising agency," continued White. "After
three reviews HPS chose MillerWhite, eliminating seven other firms from as far
west
as California, joining a growing list of companies like Sony DADC, Raybestos
Powertrain and Herff Jones to take full advantage of these integrated marketing
services to improve their marketing efforts."
Leon M. Mordoh, President and CEO of HPS Office Systems said, "Our decision
to sign MillerWhite was based on the firm's demonstrated ability to develop
and implement integrated marketing plans and on the strategic planning
opportunities that the MW Fusion process
offers our company."
HPS provides document and imaging office solutions from its locations
in Indianapolis, Bloomington, Terre Haute, Muncie and Columbus. Its products
include copiers, color machines, electronic document storage and retrieval,
fax machines, printers, digital duplicators, shredders, folders and related
supplies.
MillerWhite provides integrated marketing/research, public relations,
advertising and interactive media services to its clients from offices
in Indianapolis and Terre Haute.
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