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NEW CLIENTS,
TM BOLSTER FIRM’S GROWTH IN FIRST QUARTER: Indy’s
MillerWhite adds marquee clients to roster, registers proprietary
formula
March 2, 2005
Subject: MillerWhite
Contact: Chris Jefferson, (312) 472-2875
INDIANAPOLIS – MillerWhite, LLC, an Indiana-based integrated
marketing firm, has experienced local growth and national recognition
as a result
of its integrated approach to marketing. In the last
several months, the firm has added a host of new client accounts
to its roster including: HPS Office Systems, Indiana Fiber Works,
Clabber Girl Corp., Cinergy Solutions, a division of Cinergy Corp.,
Martin James Financial Planning, and the Indianapolis City Market.
MillerWhite partner Bill White, also received confirmation from
the US Department of Registration and Trademark that the firm’s
proprietary “Unlocking the Power of Your Pledge®” formula
has earned a nationally protected mark of registration.
“
Our current and prospective clients will continue to benefit
immensely from the Unlocking the Power of Your Pledge® formula,” White
said. “An example of this formula’s value is represented
by the pledge and positioning formulated for SONY DADC, North
America. The pledge and plan reshaped the companies local focus
and was later adopted internationally with current application
serving SONY’s Austrian division.”
The firm’s
second proprietary formula, MW Fusion is expected to achieve
registration shortly.
Leon M. Mordoh, President
and CEO of HPS Office Systems said, “Our
decision to sign with MillerWhite was based on the firm’s
demonstrated ability to develop and implement integrated marketing
plans and on the strategic planning opportunities that the
MW Fusion process offers our company. We are very excited
about
the relationship.”
During the last 25 years, MillerWhite
has serviced accounts throughout Indiana and the Midwest.
The firm adds its newest
clients to a
growing list that already includes SONY DADC, Raybestos,
Pfizer and Herff Jones. Most impressively, MillerWhite has retained
a working relationship with 70%
of its client base for 10
years or longer.
MillerWhite will celebrate its 25th Anniversary
later this year.
MillerWhite provides integrated marketing/research,
public relations, advertising and interactive media services
to its clients from
offices in Indianapolis and Terre Haute.
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