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MillerWhite recognized for results-driven integrated marketing
efforts
April 29, 2005
TERRE HAUTE– Working for results
on behalf of one of its clients has earned two awards for MillerWhite,
LLC
from
the Business Marketing Association
(BMA) of Indianapolis.
At the recent 7th annual BMA Circle Awards,
MillerWhite received
the highest BMA honor, a Gold Circle Award in the print advertising
category, for an ad series created for Raybestos Powertrain.
The ads highlighted innovative products (two of which were new
in
2004) engineered and brought to market by Raybestos to solve
specific transmission rebuild problems. The ads helped to generate
significantly
increased sales of the products.
The second BMA recognition
was a Circle of Merit award in the Internet marketing category
for the web site MillerWhite created
for Raybestos Powertrain. The web site promoted sales of all
Raybestos products and helped to achieve a 23% increase in
friction material
sales. Raybestos Powertrain is a leading national manufacturer
and supplier of premium Original Equipment (OE) and aftermarket
transmission parts with locations in Sullivan and Crawfordsville,
Indiana.
The BMA Circle Awards recognize the best
in “results-driven” business-to-business
marketing communications produced by Indiana agencies, companies
and suppliers. The BMA serves business-to-business marketing
and communications professionals worldwide.
MillerWhite,
LLC provides integrated marketing/research, public relations,
advertising and interactive media services
to its
clients from offices in Terre Haute and Indianapolis.
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