|
Crisis management effort for client
earns PR award for MillerWhite Integrated Marketing
July 01, 2009
Indianapolis - MillerWhite, LLC has
received an Award of Achievement from the East Central District
of the Public Relations Society of America (PRSA) for crisis
management tactics planned and implemented for Scott Pet
of Rockville, Ind.
MillerWhite assisted Scott Pet, a manufacturer
of wild birdseed products, in countering
a birdseed recall by a competitor with a similar name. Tactics
included global media relations and influencing public opinion
through blogs. The effort earned Scott Pet positive PR value
of nearly $8 million and was successful to the extent that
consumers showed no reluctance to choose Scott Pet’s
birdseed when seeking a replacement for the recalled product.
The East Central District of the PRSA covers
Indiana, Michigan, Ohio, Pennsylvania, Kentucky and West
Virginia. Its 31st annual Diamond Awards competition recognized “shining
examples of public relations campaigns and tactics” and
was open to any public relations professional, including
members of the district’s 15 chapters, or any nonmember
whose place of business is within the district boundaries.
MillerWhite, LLC provides integrated marketing/research,
public relations, advertising and interactive media services
to its clients from offices in Indianapolis and Terre Haute. |
