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Shelby County Awards Website-Logo
Project to MillerWhite Integrated Marketing
Selection Comes After Successful Residential and Japanese
Marketing Campaigns
August 18, 2009
Indianapolis, Indiana - Shelby County
Development Corporation (“SCDC”) Executive Director,
Dan Theobald, announced today the retention of Indianapolis
integrated marketing firm MillerWhite LLC to produce a new
logo, tagline and web site for the Shelbyville-based economic
development organization. MillerWhite Senior Director,
Ernie Reno, who created last year’s successful WelcomeHonda.com
residential marketing campaign, will lead the MillerWhite
team.
“MillerWhite put together a very competitive proposal
and we had a high comfort level because of our past success
with the Welcome Honda marketing campaign as well as a customized
Japanese marketing initiative,” Theobald said. “In
today’s recessionary climate the economic development
field is more competitive than ever, and it’s imperative
for us to distinguish ourselves with the highest level of
marketing and branding materials. I’m confident
that our MillerWhite team will do just that.”
According to MillerWhite partner, Bill White, “We’ve
assisted many economic development organizations in Indiana,
Illinois and Kentucky with their advertising, marketing and
communications needs over the past 30 years. Our professionals’ experience
gleaned from this work has produced a thorough understanding
of what site selection consultants and their corporate clients
expect to see, whether they’re looking at a web site
or conducting other research. It’s all about
cutting through the clutter in direct, though unconventional
ways.” White added that the project will begin
immediately with completion expected by late September.
MillerWhite (millerwhite.com), with offices in Indianapolis
and Terre Haute, is a fully integrated marketing firm founded
in 1980. For more information call 317.472.2875.
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