Conducting research
is approached in the same manner as the proprietary protected MW
Fusion®–
it is formula driven. The formula is
based on conducting several different aspects of research focused
on key areas – the
company stakeholders, gatekeepers, competition, products and/or services,
influencers and end-users – as efficiently and effectively as
possible. The result creates a more complete overall picture of the
company’s and/or product’s environment
and current situation in regard to its “fusion of influence.” Each
area of research is analyzed, and by connecting the dots, a complete
picture is created
that is greater than the sum of its parts.
This formula becomes advantageous
especially when a company has no past research or documented data
to build from. Types of research
that can be conducted are: stakeholder interviews, Internet surveys,
and positioning and Internet audits.
It could be possible that along with any recommendations
or strategies identified, additional areas are uncovered where
even more detailed research needs to be performed in order to continue
to build the overall picture and provide information necessary to
capture opportunities to prepare for industry threats.
Special Note: MillerWhite is registered with the
state of Indiana for fundraising. |
